American Beautyberry (Callicarpa americana) is a loose open growing shrub valued for its spectacular fruits in the fall. The growth rate of this native shrub is rapid, eventually reaching 4-6 feet in height and 4-5 feet in spread within 5 years after planting.
Beautyberry thrives in a moist, humus-rich, mildly acidic, well-drained soil and in a mostly sunny spot in the garden. It will grow well in partial sun, although fruits are not as showy in shady areas.
The berries themselves can be eaten raw or cooked. Many people will use them in a jelly or jam. The flavor is similar to Elderberries, though more subtle.
Some People also enjoy making an herbal tea from the roots and the leaves have been used for a long time as a natural mosquito repellent. Being a native species, it offers itself as a better food source for native beneficial insects and birds than the Asian species. Zone 6-10.
Other Names: Syn: Burchardia americana, Burchardia callicarpa, Callicarpa serrata, Callicarpa viburnifolia, Johnsonia americana